Many artists use Facebook, in fact some use it as their sole means of generating sales. This, however, is becoming increasingly harder as Facebook aims to make users pay to promote their posts to a wider audience.
I’m not sure how effective this as it’s something I rarely do. I see Facebook more as a means of staying connected with the people who like my work and to share my knowledge and experience.
If you are an artist and looking at getting yourself a Facebook page, here are a few guidelines you might find useful:
1 — Write or post something regularly – maybe a couple of times a week, but not numerous times a day as you do not want to annoy readers or post just for the sake of posting!
2 — Write genuinely from your heart, about your art, how you created it, what you feel about it.
Followers like a story, for example, how a painting starts, progresses, what goes wrong, what processes are used, and then the final product. From time to time I make a time lapse video showing all of these steps, which people seem to be genuinely interested in.
3 — Always include photos – everyone like visuals and I usually post 1 or 3+ images to get the best layout in the Facebook news feed. 2 images just splits them in half. Here are some example layout!
One image display
3 or more image display
4 — Always respond to comments or questions from followers. If they have taken the time to make contact, it’s important to acknowledge that. Facebook even measures how long an artist facebook page takes to respond to inquires.
5 — Don’t try and sell your product with every post you write – followers will soon lose interest in continual sales pitches.
Hope you find these tips helpful and please add any of your own tips in the comments below!